FALKEN TIRE ANNOUNCES NEW TAG PHRASE: “WE GET YOU GOING”

On the heels of several new product introductions and the completion of Falken’s strong performances in Formula Drift and its first-year as a team owner in the competitive GT2 category of ALMS, the tire manufacturer has unveiled a new slogan that personifies Falken’s mission.

WE GET YOU GOING has multiple meanings and purposes for Falken.  Over the years, the company has made every effort to capture the essence of a valued product in a highly competitive market. Falken has consistently taken a leaps-forward approach in how it designs, produces, markets and sells its tires.  From the sophisticated tread and carcass designs, engineered in Japan, to the most important facet of sales: Customer Service.

The slogan is more important today than ever before as Falken crosses into new product categories, such as All Terrain with two new products, High Country, a tough all-season, daily use tread, and Wild Peak, a rugged tread pattern for long hauls and weekend trails.

WE GET YOU GOING is what Falken stands for:  A dynamic, competitive, “in-your-face” company that is ready to compete with any and all comers.  Falken continues to prove its performance on the race track and develop excellent product for the streets and dirt.  Falken is pushing itself to create tires that are durable and rugged, while offering a comfortable ride as they hug the road.  Additionally, Falken has made a lasting commitment to improve the environment by pouring new resources into new technologies. Everywhere one looks, Falken is there, never more determined than right now to Get You Going.

The new slogan will quickly appear on all literature, print advertising, corporate website and national commercials.  Falken is determined to express the heart-pounding, adrenaline-pumping barrage of motorsports excitement through the dependability and durability of our products that get you going on the highways and byways of North America. Wherever you go, Falken’s going there with you.


Falken Tire Corporation, a part of the Sumitomo Rubber Group, is based in Fontana, CA and is a manufacturer of Falken branded High Performance and Ultra High Performance passenger tires, as well as Light Truck, SUV, and Ohtsu branded medium truck tires.  For more information, visit Falken Tire’s new website at www.falkentire.com.