FALKEN TIRE FIRST TIRE MANUFACTURER TO LAUNCH GOOGLE+ BUSINESS PAGE

FONTANA, CA (Nov. 8, 2011) – Proving that technology extends beyond the research and development lab or the racetrack, Falken Tire, a leader in high performance tires for driving enthusiasts, continues to revolutionize the online marketplace with the introduction of its Official Google+ Business Page.
 
This launch comes on the heels of Falken’s extremely successful sweepstakes campaign which offered a Porsche Cayman as the Grand Prize and was primarily promoted through a number of popular social networks, garnering over 317,000 “Likes” from its Facebook fan page.  Falken continues to leverage the strength of its enthusiast community via its online activations and the Google+ page is an extension of its allegiance strategy.
 
“It is absolutely critical in today’s marketplace to connect with Falken’s core fans who are living and breathing everything via the Internet,” declared Andrew Hoit, Falken Vice President of Marketing.  “We are focused on reaching a wide range of customers through as many media avenues as possible, and based on the rapid success of the Google+ concept, we believe it is important for Falken to have an important presence there.  Like other services, these users are speaking to us about our brand and what they like.  We definitely want to hear from them.”
 
Google+ (sometimes abbreviated as G+) is a social networking and sharing service operated by Google Inc.  The service launched on June 28, 2011, and on September 20, was made available to the general public.  Google+ integrates social services such as Google Profiles and Google Buzz, and introduces new services identified as Circles, Hangouts and Sparks.  One of the latest concepts is the “What's hot” stream, which was introduced on October 27, 2011, which shows what Google+ users are currently excited about.
 
Falken has previously introduced QR Codes and a corresponding mobile website and developed a dedicated fan website – wegetyougoing.com – and Facebook page to serve the needs of both customers and enthusiasts.  The company is a strong proponent of Search Engine Optimization and a user of Google Analytics to track its advertising and messaging effectiveness across all media.