Since becoming the Official Tire of Major League Baseball, the team at Falken Tires has been preparing for our first All-Star Week!
This year’s All-Star Game and surrounding festivities were held in San Diego from July 8-12.
The ballpark events at Petco Park included the SiriusXM All-Star Futures Game, All-Star Legends & Celebrity Softball Game, T-Mobile Home Run Derby, and the 87th Midsummer Classic. MLB All-Star FanFest, the largest interactive baseball theme park in the world, took over the San Diego Convention Center where fans were treated to five full days of games, prizes, celebrity meet and greets, fun-filled baseball activations and exhibits.
With a little bit of ingenuity, we managed to bring our driving experience to new fans, who were more than happy to “Grip the Moment” in the midst of the baseball scene around them.
Falken’s FanFest attraction included both an RC track and a photo booth experience where fans could have their photo taken “stealing” a home run before it went over the Petco Park wall. Their photos were turned into vintage baseball cards, for a truly unique souvenir from our first FanFest.
At the RC track, fans raced remote-controlled cars around a miniature version of San Diego, with cars representing each of the 30 MLB teams. After completing the race, the winning drivers were given a collectible Falken die-cast Chevy Silverado truck as a prize.
It’s always a point of personal pride for Falken to give back to the community and to help as many people as we can to “Grip The Moment” in their everyday lives. With that in mind, we partnered with It’s All About the Kids® Foundation in San Diego, giving six deserving kids the opportunity of a lifetime. These three girls and three boys won an essay competition, which gave them the chance to shag balls during the T-Mobile Home Run Derby. For all these kids, despite the expected nerves on such a big stage where their home team plays, it was truly an experience they’ll never forget.
In all, All-Star Week was an experience we at Falken Tire will remember for a lifetime. We look forward to wowing our fans, yet again, at next year’s All-Star events in Miami!