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Falken Tire Corporation provides this Site to enable Falken's dealers and consumers to access information about Falken's products and services.  This page contains the Privacy Policy (the “Policy”) setting forth the terms under which personal information about you is collected and used when accessing this Site.  This Policy has been incorporated into this Site's terms of use agreement (the “Terms of Use Agreement”), which can be accessed on the Terms of Use Agreement link.  Capitalized terms used in this Policy but not defined herein have the meanings given to them in the Terms of Use Agreement.  Unless otherwise specified, this Policy applies to you whether you are a Visitor (meaning you simply browse this Site) or a Subscriber (meaning you have obtained an account on this Site with the permission of Falken).  Please read this Policy carefully.

Binding Agreement

BY USING THIS SITE, YOU SIGNIFY THAT YOU AGREE TO BE BOUND BY THIS POLICY.  If you do not accept the terms of this Policy, please leave this Site and cease all use of this Site and its related services.

Effective Date of this Policy

This Policy is effective as of January 1, 2010, and will remain fully in effect except with respect to any provisions that are modified in the future, in which case the modifications will become effective on the date they are posted on this Site, or the date on which Falken otherwise notifies you of the changes, whichever is earlier.  You should check this Policy each time you visit this Site to identify and understand any changes made to the Policy since your last visit.

Types of Information Collected by Falken

Subscriber Account Information

As a Subscriber, you voluntarily submit personally-identifying information (such as your name, address, telephone number or e-mail address) to Falken when you create an account.  Falken records such personally-identifying information to enable you to access portions of this Site that are not accessible by Visitors.   If you do not provide this information to Falken, you may be denied access to certain features of this Site.

Information Collected From Dealer Subscribers

A section of this Site, called the “Dealer Portal”, is accessible only by Subscribers who are also Falken's product distributors (each a “Dealer Subscriber”, and collectively the “Dealer Subscribers”). As a Dealer Subscriber, you voluntarily submit personally-identifying information to Falken when you place an order for Falken’s products using the Dealer Portal.  Falken records such personally-identifying information to process your order.  If you do not provide the personally-identifying information requested by Falken, you will not be able to place an order.

User Content

You may be provided with an opportunity to submit User Content to Falken through this Site.  User Content may contain personally-identifying information apart from the information required to create a Subscriber account.  Falken assumes no responsibility for securing any User Content.  Falken has no obligation to use, or solicit/enable others to use, for any purpose, any User Content.  Further restrictions on User Content can be found in the Terms of Use Agreement.

Information Automatically Collected

When you visit this Site, Falken may automatically collect certain non-identifying information about you, such as your movement about this Site, the type of browser or computer operating system you use, or the domain name of the website from which you linked to this Site.  By using this Site, you consent to such monitoring from Falken. When you request pages from Falken's servers, the servers automatically collect information about you, including your IP address.  IP addresses are used by the servers to send the requested pages to you.  In addition, Falken may store small files on your computer's hard drive as a “cookie” or a similar type of file to track and target your interests and preferences at this Site.  Cookies may be used by Falken to customize this Site's content and advertising.  Falken may also use the information obtained from cookies to help enhance the efficiency and usefulness of this Site and to improve customer service generally.  If you object to this practice, please consult your browser's documentation for instructions on erasing or blocking cookies.  We recommend, however, that you allow cookies to be stored on your computer, as they may be needed for proper delivery of this Site's contents.

Information Required for Promotions

From time to time, Falken may conduct contests, surveys, and/or other promotions (each a “Promotion” and collectively the “Promotions”) through this Site.  To participate in Promotions, you may be required to submit personally-identifying information to Falken.  Any information you submit in order to qualify for a Promotion may be subject to a privacy policy specific to that Promotion (the “Promotion Policy”).  If a Promotion Policy exists, it will be posted on this Site.  If no Promotion Policy exists, then the use of any information collected pursuant to the Promotion will be governed by this Policy.  In the event of any inconsistencies between a Promotion Policy and this Policy, the Promotion Policy shall govern.

Sharing of Collected Information

Falken treats the information in its Subscriber database and any personally-identifying information you submit through this Site as confidential.  However, information that Falken gathers, whether voluntarily provided by you or automatically collected, may be used for Falken's internal business and marketing purposes.  Personally-identifying information you submit to create a Subscriber account will be accessible to Falken's employees, such as Falken's customer service and technical staff, who need the information to perform Falken's services.

Falken will not sell, trade or rent your information.  Falken may use the information it has collected about you to send you information or materials about products, offers and news that Falken believes may interest you; however, Falken will provide you with an option to opt-out of receiving such materials.  Falken provides some of this Site's services through contractual agreements with affiliates, service providers, and other third parties (collectively, the “Service Partners”).  Service Partners may use your personal information to operate this Site and to deliver services related to this Site.  The use of your personal information by Falken's Service Partners is governed by the privacy policies of those Service Partners, and is not subject to Falken's control. Notwithstanding the foregoing, Falken reserves the right to disclose any information in its possession, including User Content, if Falken believes that disclosure is necessary to: (1) conform to legal requirements or respond to a subpoena, search warrant or other legal process received by Falken, whether or not a response is required by applicable law; (2) enforce the Falken Terms of Use Agreement or to otherwise protect Falken's rights; or (3) protect the safety of members of the public, including Falken's Subscribers.

Falken reserves the right to transfer any information it has collected to a successor-in-interest that acquires rights to such information as a result of the sale of Falken, or the sale of substantially all of Falken's assets, to such successor-in-interest.

Security Measures to Protect Collected Information

Falken has reasonable security measures in place to protect the personally-identifying information you submit to Falken through this Site.  However, Falken cannot and will not be responsible for the security of any information you submit.  When you communicate with Falken by e-mail or submit User Content, such communication is not necessarily secure and is subject to all risks of electronic communication, such as unauthorized entry or use, hardware or software failure, and other factors that may compromise the security of your submitted information.  Falken assumes no responsibility for the security of any information you submit to Falken through this Site.  Falken reserves the right to update or otherwise alter its security practices if and when it deems such alteration to be appropriate.

Protection of Children's Privacy

This Site is not designed for use by children under 18 years of age.  Any information submitted to Falken through this Site that Falken reasonably believes originated from a child less than 18 years of age may be deleted at Falken's sole discretion.  Falken is committed to protecting the privacy of children and has no intention of collecting personal data from anyone under the age of 18.

Deleting or Modifying Collected Information

If you are concerned about the personally-identifying information you have provided to Falken, or you would like to review, update, or delete that personally-identifying information, please contact Falken by e-mail at  Falken will make reasonable efforts to comply with your requests. If you do not wish to receive any marketing or promotional materials from Falken, please send an e-mail to with the words “remove from marketing list” in the subject line and type the e-mail address to be removed in the body of the e-mail.  If you have any other questions or comments about this Policy, this Site, or Falken, please contact Falken at the following address:

Falken Tire Corporation
Marketing Department
8656 Haven Ave.
Rancho Cucamonga, CA 91730