The New Azenis FK453 and Azenis FK453CC
FONTANA, CA – Falken Tire, known for its innovative product, competitive nature and technological developments, is setting the stage for a new flagship ultra high performance tire. Tested on the streets of Europe, engineered and produced in Falken’s facilities in Japan, the FK453 is a true flagship product in every aspect. The FK453 has key fitments for sports cars such as the Porsche 911 Carrera and Lamborghini Gallardo, while the FK453CC is perfect for performance CUVs such as the Porsche Cayenne and the BMW X5.
The rigid carcass in the FK453 has a high tensile strength; this translates to a tire that is built to excel in high speed handling conditions. An asymmetric tread design features a new silica enriched compound, which allows more surface contact with the road, achieving a.300-AA-A UTQG rating. With a multitude of sizes, the FK453 is available from 17 inch to 22 inch wheel fitments, while the FK453CC is available from 17 inch to 20 inch wheel fitments.
“We are excited for the launch of FK453. This product features the latest in Falken’s engineering and technology, making it the ultimate driving tire. We are combining the launch with an aggressive marketing campaign that will include print ads, television commercials, and the giveaway of a 2012 Porsche 911 Carrera in a national sweepstakes.” stated Andrew Hoit, Falken’s VP of Marketing.
Debuted last fall at the annual SEMA Show in Las Vegas, the AZENIS FK453 and AZENIS FK453CC are available for sale June 1st.