FALKEN TIRES ANNOUNCES UNIQUE ‘FALKENSPOTTING PHOTO CONTEST’
RANCHO CUCAMONGA, CA – Seeking to engage and further connect to its growing and loyal customer base, Falken Tires, a leader in high performance tire technology for cars, trucks and crossovers, has launched the Falkenspotting Photo Contest, giving enthusiasts an opportunity to show off their rides.
“All vehicles are welcome – Classic to Modern, Import to Domestic, Cars and Trucks,” noted Nick Fousekis, Falken’s Director, Advertising and Promotion. “The only requirements are that the vehicle being photographed is equipped with Falken tires and the individual submitting the images is in fact the rightful owner of the photos.”
The contest is officially open now. Entries can be posted on the Falken Tires website – visit www.falkentires.com/contest -- and three monthly winners will be selected by renowned motorsports photographer Larry Chen based on achieving four key criteria:
1. originality and creativity of the submission
2. commercial appeal of submission
3. overall quality of submission
4. submission’s success in representing the Falken brand (that is, the person submitting the entry’s interpretation of Falken’s brand)
Cash prizes will be awarded for first to third place each month. The first prize winner will receive $500; second, $300; and third, $200.
The contest is open to individuals who are legal residents within the United States only and are at least 18 years of age.
“Falken has consistently chosen unique programs to generate exposure and excitement for the brand and the results show in our loyal fan base. This program gives a little back in the way of exposure and recognition for exceptional photography to the fans of Falken and our end consumers.” added Fousekis