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News & Events

Sumitomo Rubber Industries, Ltd. and its Affiliates supports the motorsports industry with its sponsorship of and participation in events that comply with state, regional and local laws and regulations.


2011


11
Jul

Falken Tire's Andrew Hoit Promoted to Vice President of Marketing

FONTANA, CA (July 11, 2011) – Falken Tire Corporation announces the promotion of Andrew Hoit to the position of Vice President, Marketing. Mr. Hoit entered the tire industry in 1994 with NTW in the Atlanta, Georgia market, and joined Falken Tire in 2007.

In Hoit’s new position, Richard...

01
Mar

Falken Tire Launches The Azenis PT722 A/S, The Company's Premium Performance Touring Tire

FONTANA, CA – Falken Tire, known for its innovative product, competitive nature and technological developments, is setting the stage for a new category in ultra high performance tires. The introduction of the AZENIS PT722 A/S, premium performance touring tire is specifically targeted at...


2010


26
Dec

New WildPeak A/T Commercial Featuring Monster Energy AMA Supercross Pro Rider Ryan Villopoto Debuts During Supercross Preview on CBS Sports

Falken Tire debuts new Wildpeak A/T Television Commercial during airing of the the Monster Energy AMA Supercross Preview, in support of their Official Truck Tire sponsorship. See the 30 second spot, featuring Supercross Pro Ryan Villopoto, as he takes to the air over the Falken Toyota Tundra....


2009


16
Dec

Falken Tire Launches New Social Media Efforts

Falken Tire is proud to announce the launch of its new social media marketing efforts on the web. Utilizing freely available social media outlets such as FaceBook and Twitter, it is Falken Tire's goal to reach the already dedicated Falken fans and educate and inspire them to spread the word...

04
Nov

Falken Tire Teams Up With Ford and Autofashion to Build Award Winning Ford Flex

Breaking the mold of cookie-cutter project vehicles on oversized chrome rims, Falken Tire envisioned the perfect blend of traditional “Lowrider” styling and a 2010 platform while utilizing today’s finest full-size CUV, the Ford Flex. Rolling on 22” Falken S/TZ04 tires and...

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