There is no better proving ground for tires than real-world competition. That’s why Falken Tires strives to strengthen its retailer and consumer relationships by marketing its tires through the Formula Drift Championship Series, which constantly presents challenges that allow Falken to demonstrate its tires' capabilities. Consumer-facing motorsports programs like Formula Drift are used as technological platforms that highlight Falken’s strengths, in addition to aiding the brand’s engineers in improving its products. When motorsports is your laboratory, every minute behind the wheel of a drift car becomes a stress test, delivering data that translates into continuous tire improvement. Pushing the limits of a tire’s technological capabilities pushes Falken to create better all-around tires.
Falken’s allegiance to Formula Drift has resulted in multiple series championships. In 2017, Falken Tires Formula D drivers finished an amazing year by sweeping the podium at Irwindale, winning the championship through the total domination of James Deane, and earning the Tire Manufacturer of the Year award.
For Falken, Formula Drift isn’t just about putting its teal-and-blue corporate colors on a vehicle. It means analyzing and adapting every element of tire technology to provide that winning edge. And, it means taking everything that has been learned and applying it to design stronger, faster, longer-lasting tires. So whether you get your thrills from track days, drifting, autocrossing or off-roading, Falken has a quality tire to help you stay competitive.
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