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Falken Tires Claims Unlimited Trophy Truck Class Win At 2026 NORRA 1000 With Rhys Millen Racing

PRIMM, NV – Falken Tires continued to prove the performance and durability of its Wildpeak M/T – Race tire in one of off-road racing’s most demanding environments, earning a class victory at the 2026 NORRA 1000 with sponsored driver Rhys Millen and Rhys Millen Racing.

Competing in the Unlimited Trophy Truck class, Millen and Team RMR delivered a standout performance across six days and approximately 1,380 miles down the Baja peninsula. Running on Falken’s 40-inch Wildpeak M/T – Race tires, the team opened the rally with immediate speed, finishing day one first in class and first overall by nearly four minutes.

After two days and roughly 400 miles of racing, Team RMR remained in control of both the class and overall standings. As the event progressed, changes to road position created additional challenges, with Unlimited vehicles placed behind multiple Spec Trophy Trucks. The shift had a significant impact on overall positioning, costing the team valuable time and moving them to third overall.

From that point forward, Team RMR adjusted its strategy and focused on securing the Unlimited Trophy Truck class win. With a competitive four-truck battle developing among top teams and drivers, Millen and the RMR crew balanced speed, tire management, and truck preservation to position themselves for a final push to the finish.

Entering the final day with a class lead of more than 54 minutes and approximately 145 miles remaining, Team RMR executed cleanly and crossed the finish line first in class and sixth overall, adding another major accomplishment to Millen’s already impressive off-road racing legacy.

“The 2026 NORRA 1000 is in the books, and what a statement Team RMR and Falken Tires made in their maiden partnership,” said Rhys Millen, CEO and Driver of Rhys Millen Racing. “Victories in motorsport are not based on views, impressions, or likes. They are quantified performance results. This year we proved who had the dominant tire, and I’m proud to have given this win to Falken Tires.”

The class victory marked a strong debut for the partnership between Falken Tires and Rhys Millen Racing. Across the demanding Baja terrain, Falken’s Wildpeak M/T – Race tires delivered the traction, strength, and consistency required to compete at the front of one of the most respected rally raid events in North America.

“Rhys Millen and Team RMR delivered exactly the kind of performance Falken looks for in off-road competition,” said Eric Carlos, Supervisor or Falken Motorsports. “The NORRA 1000 is a true test of equipment, strategy, and endurance. To earn a class win in our first event together speaks volumes about Rhys, his team, and the capability of the Wildpeak M/T – Race tire.”

The result further reinforces Falken’s commitment to off-road racing and product development through real-world competition. From desert racing to recreational off-road use, the Wildpeak line continues to showcase the durability and performance Falken customers depend on when conditions are at their toughest.